Research has it that founders treat LinkedIn engagement like a scoreboard rather than a networking event. Once a post goes live, it garners 100 likes, 300 impressions, and 20 reposts. Then it ends there. On to the next post. Oblivious of the system that turns engagement into generating leads: having a repeatable process that targets the right person, communicates a clear narrative, and actually asks for the sale. Chances are you’re in the same boat. And have decided to bring in an expert to...