A lot of businesses focus heavily on getting traffic but overlook the form sitting at the bottom of the funnel. That’s often where conversions drop. Someone clicks the ad, opens the form, sees too many fields, and leaves without submitting anything. With 61% of marketers still struggling to generate traffic and leads, even small friction points can hurt conversions. That’s one of the biggest reasons marketers and founders keep comparing Google Forms vs Typeform for lead generation. Both...