Why generic AI content is quietly killing brand trust.
AI has made content production faster than ever, but trust has declined with it. Recent data by Klaviyo show that among 60% of consumers who use AI weekly, only 13% trust it. Also, Meltwater study showed that 32% trust brands less when they know AI is used to create content, while only 15% say it adds to their trust in the brand. This obviously shows you how much trust you might be losing or gaining as a brand. The article didn’t start as an opinion but as a question: How does AI-generated...