Hiring a marketer or writer? The best ones do more than deliver content — they act as accountability partners, helping you stay on track and aligned with your goals.

To uncover best practices, we dove into whether experts advocate for email marketing, SEO, paid social, Ads, LinkedIn, or influencers.

This guide will walk you through the 4 essentials of crafting a sales page that resonates with readers, builds trust and drives conversions.