Writing packages
- Available OnlineRead More
Need guidance on a narrow concern in your business? Let's solve it together!
1 hr
90 US dollars - Available OnlineRead More
30 minutes of your time, 300 of mine, for your business growth.
30 min
349 US dollars - Available OnlineRead More
Recreation of your expertise from podcast or video to SEO content for different platforms.
30 min
$399 on approval
Who will be writing?
Your writer will always be me. You may be in touch with my designer, assistant, accountant, or bookkeeper depending on your content writing project and business. Trust that your marketing is being cradled in my hands.
To learn more about me, click here: Nadine Heir
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More content writing packages are available. Let's hear what you're thinking!
I love how Nadine made the copy more efficient, funny at times, and bolder.
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Even if you're a content marketer yourself, I highly recommend working with Nadine!
- Natacha Guyot, The Shameless Lair
FAQs
What should I expect to pay a content marketer?
The salary or compensation for a content marketer is based on factors including experience, location, industry, and specific job responsibilities.
Here’s a general guideline:
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Experience Level:
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Entry-Level: $40,000 - $55,000 per year
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Mid-Level: $55,000 - $75,000 per year
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Senior-Level: $75,000 - $100,000+ per year
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Freelance Rates:
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Hourly: $35 - $100+ per hour, depending on expertise and project complexity
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Per Project: Can range from $500 for small projects to $5,000+ for comprehensive content marketing campaigns
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For personalised advice on hiring your own content team, contact our CWO for a consultation.
What types of content will help my marketing?
Effective content types for marketing include:
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Blog posts
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Social media posts
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Videos
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Infographics
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eBooks
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Whitepapers
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Email newsletters
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Case studies
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Testimonials
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Webinars
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Podcasts
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User-generated content
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How-to guides
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Press releases
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Interactive content
Managing diverse formats helps drive organic traffic, increase brand awareness, engage audiences, generate leads, establish authority, build trust, and provide valuable insights.
Using a mix of content formats helps you reach various marketing objectives and reach a broader audience.
What tools and software would a content marketer be proficient in?
A content marketer should be proficient in a variety of tools and software to effectively create, manage, and analyze content. Tools will include the below but each content marketer has their own preferences:
1. Content Management Systems (CMS), for example:
- WordPress
- HubSpot
2. SEO tools such as:
- SEMrush
- Ahrefs
3. Writing and editing tools:
- Grammarly
- Hemingway Editor
4. Email marketing, for example:
- Mailchimp
- Wix email marketing
5. Analytics and reporting tools, such as:
- Google Analytics
- WordPress
6. Collaboration and project management:
- Trello
- Asana
Can a copywriter create my content calendar?
Yes, a copywriter may be able to create your content calendar but you might be better to seek out a content marketer.
Creating a content calendar involves identifying key themes and topics based on your business goals and audience interests, so you should seek out someone who is willing to:
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Schedule content by determining the best times to publish various content types.
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Coordinate with campaigns and oversee aligning content with marketing campaigns and events.
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Manage deadlines to ensure timely creation, review, and publication of content.
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Plan content repurposing to reuse and adapt content across different channels.
A well-structured content calendar helps maintain consistency, ensure strategic alignment, and manage the workflow efficiently.
How can a content marketer help with strategy?
A content marketer can significantly contribute to your overall strategy by identifying and understanding your target audience to tailor content effectively.
They will develop a content calendar that aligns with your business goals and marketing campaigns. If required, they may be willing to integrate SEO best practices in order to improve search engine rankings and drive organic traffic, and produce high-quality, engaging content that resonates with your audience and supports your objectives.
A content marketer also determines the best channels and times for content distribution to maximise reach and engagement, and track and analyse content performance to refine strategies and optimise future efforts. By leveraging an integral strategy, a content marketer ensures your content efforts align with your overall marketing goals and you establish yourself as a thought leader.
How important are analytics and reporting tools for copywriters?
Analytics and reporting tools are important, but not crucial, for copywriters. They provide valuable insights into the performance of their writing and measure the effective transition for page visitors from viewing a page, to engaging, and then eventually converting.
By analysing data, copywriters can understand what content resonates with their audience, which topics or formats are most effective, and where improvements can be made.
However, not all copywriters rely heavily on a data-driven approach. You will find that experienced copywriters allow analytics to guide them rather than dictate their route. Years of experience allow copywriters to gain plenty of nous of how to continually improve their craft based on audience research and first-hand practice.
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Do you know the difference between a copywriter and a content marketer? Find out here.