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Make your words your ally.
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AI didn’t kill writing—It exposed bad writers
AI didn’t kill writing—it exposed mediocrity. Anthony Neal Macri explains why judgment, taste, and clarity matter more than ever.
Medical writers: Why they command premium rates and how to become one
Medical writers earn higher rates due to accuracy, regulation, and trust. Learn what they do, the skills required, and how to start in this field.
AI meeting note-takers: Otter product analysis
Discover how Otter.ai and other AI notetaker tools make it easier to track every detail in client calls and back-to-back meetings without missing anything.
Low email open rate? 7 reasons why (and how to fix them)
Low email open rates aren’t random. Learn the 7 most common reasons emails don’t get opened and practical fixes to improve your email open rates.
Proven B2B paid search ad copywriting that converts SQLs
Learn how to write B2B paid search ad copy that converts SQLs using role-specific messaging, clear value propositions, personalised ads, and ROI tracking.
Deinfluencing yourself: Stop falling for marketing gimmicks
De-influencing guide to common marketing gimmicks. Learn how false urgency, anchoring, and emotional priming manipulate buyers.
Hidden ROI: How smart brands uncover growth with content audits
Smart brands use content audits to uncover hidden ROI, turning old assets into growth levers and strategic insights.
AI is tepid: But are we ready for truly critical AI?
AI models like Gemini, Claude, ChatGPT, and Co-pilot are designed to be inoffensive, non-sexual, and non-critical. Is this even useful?
Marketing, HR, and who does the nice, unmeasurable work
A reflection on how “people work” between HR and Marketing quietly becomes women’s work—and why this invisible labour remains undervalued.
A brand’s guide to organic marketing on Reddit
Learn how to build authentic brand visibility on Reddit through genuine participation, community trust, and organic engagement, without sounding promotional.
The typical SaaS writer conundrum: Balancing creativity with strategy
Balancing creativity with strategy is every SaaS writer’s challenge.
4 common B2B keyword-research problems in paid search
We solved four common keyword research issues in this article for B2B ecommerce. Also, we provided guides how to execute the solutions immediately.
Copywriting vs content writing: which should you bet on in this AI era?
In this article, you will learn how to take your copywriting or content writing career to the next level in this AI era.
Answer Engine Optimization and Generative Engine Optimization blueprint for B2B
Check out these Answer Engine Optimization and Generative Engine Optimization strategies tailored for B2B SaaS, manufacturing and service providers.
ChatGPT vs. Perplexity: How writers use them and which AI sidekick to choose
ChatGPT or Perplexity? Learn how writers use these AI tools, their strengths, and which one can give you the edge in your writing process.
8 ways to optimize your content to get cited by LLMs and AIO
Learn 8 proven ways to optimize your content for increased visibility, credibility, and citation by LLMs like ChatGPT, Perplexity AI, and AI Overviews
What do content leads look for in a SaaS blog?
Find out how SaaS content leads evaluate blog drafts and what you can do to make yours clear, credible, and publish-ready.
What marketers can learn from pre-sales
It’s been eye-opening to see how differently pre-sales teams work compared to a typical, sensible, and "safe" marketing function, and how we can emulate them.
Did AI kill SEO or the vision of it? An observation from small SEO agencies
Once quality-focused smaller SEO agencies are forgoing their unique selling point by relying on AI fluff to drive their traffic, damaging all parties involved.
Writing alone is hard. You don’t have to be.
Discover why writing advice isn’t enough. Learn how to find safety, support, and belonging so you can truly thrive as a writer.
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