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Client management as a freelancer: Pre-empt and prevent are time well spent

Every freelancer encounters challenging clients or tough situations at some point. There are a few proactive measures you can take to mitigate potential problems before they escalate. Adopting strategies early on can make a significant difference in easily managing client relationships and improving project outcomes.


Here are 3 strategies you can implement today to manage clients with ease and care:

1. Pause clauses to avoid a hiatus

One common issue faced by freelancers is clients abruptly pausing projects, leaving freelancers hanging without clarity or compensation. This is problematic because we set time aside for clients according to the estimated length of the project.


To address this, Melissa Houston has advised we incorporate "pause clauses" into contracts. These clauses stipulate conditions under which a project can be paused, ensuring that both parties agree on terms regarding timelines, communication, and potential compensation during hiatus periods. By establishing clear boundaries upfront, you can minimise uncertainty and maintain control over your workload.


Two writers discuss marketing on a piece of paper held in front of them, one is male-presenting in a pale blue shirt and the other is female-presenting in a green blouse.

2. Payment terms for timely compensation

Securing timely payments is crucial for sustaining a freelance business, according to Mamun Hossain, "late payments can lead to temporary financial stress and breed uncertainty about future collaborations with clients". To prevent delays or disputes, adopt a structured payment schedule. Typically, you might request 50% of the payment upfront and the remaining 50% upon project completion or after a specified timeframe.


This approach not only encourages prompt payment but also discourages clients from prolonging projects unnecessarily. By setting clear expectations regarding payment terms, you'll uphold professionalism and financial stability in all your freelance endeavours.


3. Effective communication as needs change

Misunderstandings can derail projects and strain client relationships. To foster clarity and alignment from the outset, prioritise effective communication strategies:

  • After every client interaction, send detailed notes summarizing key discussions and decisions.

  • Additionally, include a proactive prompt: "Tell me what's incorrect here. If I don't hear from you by [specified date], I'll assume I noted everything down correctly." This approach encourages clients to review the notes promptly, clarify any misunderstandings, and ensure alignment on project objectives.

  • Especially as a new freelancer, aim to get every decision down in writing. Whether you prefer calls, Looms, or emails, make that clear to the client but always write everything down, even if the initial conversation was had over Zoom.


By preemptively addressing potential discrepancies, you'll mitigate risks and maintain productive, freelance client collaborations.


Note that these strategies may not guarantee seamless client experiences every time, they serve as proactive measures to navigate common challenges in freelancing.


Most importantly, clients who align with these terms often evolve into long-term partnerships, fostering mutual trust and respect. Conversely, early identification of clients who may not be receptive to these terms will allow you to make informed decisions about project engagements, safeguarding my time and resources.


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