AI has made content production faster than ever, but trust has declined with it. Recent data by Klaviyo show that among 60% of consumers who use AI weekly, only 13% trust it. Also, Meltwater study showed that 32% trust brands less when they know AI is used to create content, while only 15% say it adds to their trust in the brand. This obviously shows you how much trust you might be losing or gaining as a brand. The article didn’t start as an opinion but as a question: How doe

There was a period in my career when I genuinely believed we could eliminate every mistake from a printed publication. I believed this with the kind of confidence only someone deep in editorial workflows can have: armed with style guides, tracked changes, and the increasingly fragile hope that one final proofread would somehow catch everything. This belief persisted through late editing sessions, multiple rounds of approvals, and at least seven occasions where twenty highly

AI didn’t kill writing—it exposed mediocrity. Anthony Neal Macri explains why judgment, taste, and clarity matter more than ever.