Most clients who complain about generic freelance content don't realise that they might be the reason it sounds that way. The gap between freelance content that sounds in-house and content that reads as if it came from a stranger is about how much context the client transfers before any word is written, and the brief is only one part of that system. In this article, I’ll explain the five levers that determine whether a freelance writer sounds in-house, what each lever looks l

AI has made content production faster than ever, but trust has declined with it. Recent data by Klaviyo show that among 60% of consumers who use AI weekly, only 13% trust it. Also, Meltwater study showed that 32% trust brands less when they know AI is used to create content, while only 15% say it adds to their trust in the brand. This obviously shows you how much trust you might be losing or gaining as a brand. The article didn’t start as an opinion but as a question: How doe

These are better, more effective ways to repurpose blog content for social media platforms, starting with carousels.