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Multimedia content: A template for infographic creation

It's no longer enough to write content and post newsletters, we need multimedia and infographics to grab attention. Never made multimedia content before? Here's a template you can follow to create an infographic outline, ready to hand to your designer.


Don't worry if you don't have a creative team at your disposal, however, there is a guide to begin making your own infographics in Visme or Canva, after the infographic template.


Why would you make an infographic?

The opportunity to present the same information you have in another style of content allows you to capture people who prefer not to read lots of text, or who are not yet committed enough to your story to be interested.



Infographic template for multimedia creation


If this is your first time, you're going to create an infographic in 5 sections. In this example, you'll see how to build an infographic that repurposes a case study, usually a long piece of content, and turns it into visually appealing, snappy multimedia content.


Follow the infographic template by filling in information that's relevant to your company.


Your title: How We Achieved X% Growth for Client


Section 1: 1 sentence about the challenge the Client faced Client logo + your logo with a combination sign in the middle, like a heart or a multiplication symbol.


Section 2: Client's Key Challenges For this section, you need to start getting numbers in to make a "real" infographic. Here are some examples:

  • $ spent tracking marketing performance.

  • Managing X amount of channels

  • Low X% customer engagement

  • X amount of new hires foreseen

Section 3: How [Your Company] Solved Challenges

Don't overdo the details here! Stick to the quantifiable solutions you offered, for example.

  • X% better data collection with Solution

  • X% faster analysis with Tool

  • X% more efficient output with Strategy

  • X% higher retention via Platform

Section 4:

The Results for Client

Again, stick to quantifiable benefits even if there are more intangible results. You can link to the long case study from the infographic once you grab attention.

  • X% business growth

  • X% ROI improvement

  • X% satisfaction rate


Section 5:

Get Started

Ready to transform your X? Contact us to get these same results for your company.


Two marketing writers are sitting at a desk in a modern office, creating infographics from an outline.

Now you have your outline created from this infographic template, don't forget your design brief! Give the creative team some direction to guide their efforts.


Design elements to specify in your infographic outline


  1. Colour scheme: Is this is a corporate infographic, you must keep it within company branding colours. If it's for a partner's site or will live off-site, you can match your infographic colours to their base colour scheme.

  2. Fonts: The same applies here as for colours, but you should aim to choose one serif font for titles and one sans serif for body text. This is a trendy combination and you can find matching pairs using the Monotype pair generator.

  3. Icons: Choose icons to represent data points and enhance their visual impact in your infographic. You can get some free icons on websites like FlatIcon.


If you follow the above outline, you'll maintain the core message and data from your long-form content. This will make it easy to create concise and impactful infographics to grab your buyer persona's attention.


From infographic outline to visually appealing design


Here's how a case study-turned-infographic can look if you use Canva or Visme to develop your outline without a designer.


Infographic summarizing Catnology's challenges and results with Write Wiser's solutions. Challenges: Managing 7 marketing channels, 20% customer engagement, 10 new hires needed. Solutions: 100% accurate data monitoring, 49% more content generated, 36% higher lead retention. Results: 178% lead growth, 49% increase in organic content, 1 satisfied client. Website: writewiser.co.uk

From infographic template to outline to design... Here's how to get there.


5 steps to create an infographic design from an infographic outline


  1. Project setup

    1. Open Canva or Visme.

    2. Log in or create an account.

    3. Create a New Design

    4. Select "Infographic" from the infographic template options to start with the appropriate dimensions and format.

  2. Choose an infographic design template

    1. Browse templates looking for an infographic template that matches the structure of your outline. Both Canva and Visme offer a variety of customisable infographic templates.

    2. Select and customise your chosen infographic template to match your colour scheme, fonts, and overall aesthetic.

  3. Add section headers and content

    1. Insert text boxes where necessary and copy+paste your texts into the relevant sections.

    2. Add visuals, such as the logo of your client and your company.

  4. Final touches

    1. Ensure there is a call to action to invite the reason to see more of your content.

    2. Add icons and graphics to visually represent data points.

    3. Use built-in tools to create charts and graphs for the statistics.

    4. Review to ensure that all sections are balanced and visually appealing.

  5. Export

    1. Do a final check for consistency in fonts, colours, and spacing.

    2. Once satisfied with the design, download the infographic in your desired format (e.g., PNG, PDF).


By following these 5 steps, you can effectively turn your infographic outline into a polished and professional infographic using Canva or Visme, even without a designer.


What are you waiting for? Begin capturing those visual learners with infographics!

If you'd rather hand over content creation to someone who loves curating organic marketing, get in touch.



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