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Words are one tool, here are 9 others

Yes, you're a writer. But your skills extend well beyond the page.


To make great content, especially as content marketing writers, we need to draw on all the tools available to us. Here are a few you might not have thought of!


1. Write, rest, return.

If you can avoid it, never write and hand in a piece on the same day.


A ritual any writer should learn is to let their work rest. When reviewed with fresh eyes, improvements invariably jump off the page.

2. Review with non-writers.

Other writers will understand your techniques implicitly and applaud complex writers. But they are not your audience.


Asking people with no writing experience or even industry knowledge to provide feedback is the simplest route to real and useful input.


3. Make use of punctuation.

Well-used, and sometimes unconventional uses of punctuation can have a greater impact than the words they surround.


Experimenting is valid.

4. Tweet your ideas.

When it comes to getting buy-in from non-writers, it helps to be able to communicate article proposals in few words. Take "tweeting" your ideas in 140 characters as a measure of how good-a hold you have on them.


Short pitches are most respectful of decision-makers' time. Plus, if you pique their interest, they will ask for details.


5. Read into your topic.

Keep adding to your subject expertise.


Trends change and new information is constantly emerging, so writers should aim to read up on their business frequently, not only while training in a new job.


6. Doodle and draw.

Marketing writers think about the visual aspect of their work as they write.


Images, design, and graphs can transform your written content. Don't make these afterthoughts or something only Design needs to worry about.

7. Use multimedia.

Writers craft speeches, presentations, videos, and interviews.


Use a variety of multimedia tools in your marketing writing AND to communicate internally. The more you can show your skills behind the stage, the more chances you'll get to perform in front of an audience.


8. Apply marketing to everything.

You know how to craft an attention-grabbing email subject line. Why aren't you doing the same on internal emails?


Use your marketing knowledge to build your own professional brand and start standing out at the office.


9. Consume.

Reading is not the only way to feed a marketing writer's mind. Learn about the kinds of communication that work by actively seeking out different types of content, not just marketing blogs which you likely come across in your day job.


Consume content in all its forms - digital, video, unrehearsed, animated - consciously and curiously.


So, which will you try first?

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