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5 questions about content writing

A lecturer walked into a lecture hall. Instead of using the traditional lecture method of talking at the class, he shared a blog post, as printed materials or displayed with a projector.


As he gave the students enough time to read through while asking and answering questions, he found the class more engaging, lively, and seamlessly understood.  


This happens when content is perfectly written.


Hey there, so listen! Content writing is about creating written stuff for the internet, like blog posts, articles, those snappy social media things, and even website descriptions. But here's the cool part: content writing is all about building a connection.


If we're cooking up a message for our ideal audience that informs, entertains, or maybe even persuades them — that's content writing in a nutshell. It's about using words to bridge the gap between our brand and the people we want to reach. Pretty cool, right?


1. Why is content writing so important? 


Content writing is like that friendly salesperson you trust. It builds relationships, educates, Informs, entertains and if necessary, convinces people without being pushy. Here are some of the reasons why it's so important:


  • Increases brand awareness

  • Written content helps your internet and social media ranking

  • Higher conversion rates

  • Content offers information to your audience and connects with them. 

  • Customer retention

  • Improved brand voice

  • Social media content creation

  • It builds credibility (whether it's for business or personal) 


In short, content writing isn't just about throwing words online. It's about building genuine connections with your audience and turning them into loyal fans (and hopefully, customers!).


A content writer ponders her work on a laptop in front of her.

2. Where can I find examples of content writing?


All of Write Wiser's blog is created based on content writing principles, as are many pieces on Medium and Substack.


These 3 blogs are examples of informative content writing:

3. What skills are important in content writing?


To flourish as a content writer, you will need to curate the following skills:

  • Strong research skills

  • Search engine optimization

  • Effective communication

  • Time management

  • Knowledge of social media

  • Creativity

  • Organizational skills

  • Reading and detail-oriented 


These are just some of the many skills that are required in content writing, you build these skills one step at a time as you grow into content writing. 


Two young people are writing on a desk in front of them.

4. What are common content writing tools


There are quite a lot of tools available for content writing, but I'd list a few of the tools I've used and I can vouch for


  1. Grammarly reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in english texts, detects plagiarism, and suggests replacements for the identified errors. 

  2. Google Trends allows you to see the topics people are, or aren’t following, practically in real time.

  3. Canva is a free-to-use online graphic design tool.

  4. Answer-the-public gathers and organizes autocomplete suggestions from search engines like Google. 

  5. Unsplash is a royalty-free image database. You can get free photos for your blog, social media posts, and graphic design projects.


There are a lot more tools including generative AI, editing, publishing and keyword research tools. 


5. Can content writing be a career choice? 


Absolutely! Content writing can be a fantastic career choice, offering a good mix of creativity, flexibility, and demand. Here's why:


High demand: Businesses are in constant need of content, and skilled writers are needed to keep up. The digital world thrives on fresh information, so a steady stream of jobs will be available for years to come.


Variety and flexibility: As a content writer, you can work in-house for a company, freelance for multiple clients, or even build your own content writing business. You can choose your niche, so you're constantly learning and writing about things that interest you. 


Growth potential: The world of content keeps evolving, with new platforms and trends emerging all the time. As your skills and experience grow, you can specialize in areas like SEO writing, creative writing, academic writing, content strategy, or even move into copywriting or editing.


Work-life balance: Many content writing positions offer remote work options, giving you the freedom to manage your own schedule and create a work-life balance that suits you. 


It's not all sunshine and rainbows, though. There can be tight deadlines, and freelance work requires strong self-discipline. That said, if you enjoy writing, content writing can be a rewarding and fulfilling career path.


Feeling fired up about the world of content writing? Don't just sit there! Here's your chance to jump in and see if it's the right fit for you. And don't just wander around without a mentor, I'm only a click away.


Enjoy this writing by Adebisi Tolulope? Comment below and see more about his work.

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