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Fast isn't bad.

In the writing world, you can write fast, and it can be outstanding.

Even “quick and dirty” is good. (Just don't publish it without a polish!)

Here are 2 truths:

  • Great writers can turn work around fast.

  • Great writers don't need an editor.

But those 2 sentences can't be true simultaneously.

Case in point: You ask a copywriter to redo your homepage. They send 2 proposals. How long did they take to send that back to you?

  1. In case 1, you asked for it “by tomorrow” it’ll have a typo or 10. There’ll be missed links. The lead flow might even be interrupted. If you give them a proofreader or team them up with another writer, most of that will be fixed.

  2. In case 2, you give them a week to propose 2 homepage rewrites. No editor or proofer. In that time, they come up with coherent rewrites. The idea flows, you’re compelled to scroll down, and there are call-outs for imagery to strengthen the copy’s message.

This is the power of being able to self-edit.

The power of self-editing

It takes time between writing and editing to do both as a one-person-show.

Many writers will tell you they let their work rest, then come back to it and review after a couple of days. At a bare minimum, 1 consultation with the pillow needs to happen!

Need quick and not-dirty? Pair your writers with an editor; 2 minds are better than 1 and essential for fast work.

It’s up to you:

Time, or a team?



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