We are sharing 3 easy, lightweight updates to make to your content marketing, to improve your digital presence as we move into 2024.
Why? Because this week, many of your customers and prospects are resting. You likely feel like you need more rest yourself!
Luckily, there’s no need to overexert yourself this first week of the year. You can make huge advances in your business in 2023 by implementing a handful of lightweight updates that strengthen your digital presence.
Read on to discover:
Quick fixes for paid media to boost effectiveness
Easy additions to your customer journey that improve close rates
Automations to add to your repertoire of client outreach
Best of all, each of these tasks can be set up in 15 minutes. After that, you can either delegate their long-term babysitting to a teammate or block time later in the month to follow up yourself.
1. Quick fixes for paid media to boost effectiveness
Looking to boost your paid media? Execute these quick fixes for way better results.
Switch up your ad copy
Keep your ad copy fresh to avoid boring your audience. Test out catchy headlines, persuasive language, and different calls to action to see what clicks with your crowd.
Refresh the visuals
Grab attention with killer graphics and videos. Test different creatives to find out what visuals connect best with your audience. Our CWO makes a lot of our social media images and videos in Visme and finds it extremely easy to get started with.
Tweak landing pages
Smooth out the journey from click to conversion by tweaking your landing pages. Match the content with your ads and make your calls to action clear and compelling.
Use ad extensions
You might not know you can beef up your ads with extensions. They might be extra links, callouts, or snippets, they give more info and encourage interaction.
Pick a few of the above to apply today and then keep an eye on your performance analytics. Flexing to changes is how we stay on top in digital marketing.
2. Easy additions to your customer journey that improve close rates
You do not have to do all of the below, but choose a few to apply today! Crafting an engaging experience is paramount to holding on to our valued prospects and clients:
Personalised touchpoints
Tailor your interactions to resonate with individual preferences. A highly personalised email or a thoughtful gesture can go a long way in establishing a connection and fostering trust.
Interactive content
Engage your audience through interactive content like quizzes, polls, or surveys. This not only captures their attention but also provides valuable data for refining your approach.
Chat support
Implementing a responsive and knowledgeable chat support system can address customer queries promptly, demonstrating a commitment to customer satisfaction and boosting confidence in your brand.
Educational content
Position yourself as an industry authority by providing valuable content that educates and informs your customers. This not only builds trust but also positions your brand as a partner in your clients' success.
Data-driven refinements
Continuously analyse customer data to identify pain points and areas for improvement. This iterative approach ensures that your customer journey evolves in line with customer expectations.
While any of the above can be set up in a matter of minutes, doing so as part of a holistic approach that prioritizes the customer's needs and aligns with their journey is the respectful, impactful way to content market.
3. Automations to enhance client outreach
The next steps depend on where you hosted your website, these instructions should help:
Squarespace automations
Now we'll dive into 3 automations content marketers recommend setting up. Pick one per day and make your 2024 content marketing a lighter lift:
Bare minimum: Have a welcome sequence. You can absolutely push off email marketing and newsletters till that elusive "free time" becomes available to this task. You must, however, have a welcome automation that encourages new subscribers to your site to a) reply to your email, to boost trustworthiness and b) know how they can reach you proactively to work together.
Prompt clients to leave a testimonial. This is so easy to forget, but every client should share their thoughts with you for improvement purposes and for social proof of your value. You can automate testimonial collection within most websites and if not, at least add a link to all invoices to leave you a review on your LinkedIn.
Thank-you emails are polite reminders of your brand. They're also easy to set up. You might set up an automation to thank people for completing your course, downloading your content, signing up for a newsletter, joining an event, or making a purchase.
Automated branded messaging keeps you top-of-mind and, if written well, will humanise your brand. To set up automated messages, go to your website dashboard and look for "automations" or "campaigns".
None of these actions should take you more than 30 minutes. If you're a seasoned marketer, they will be even faster! But don't underestimate their impact, we encourage you to start the new year with as many as possible ready and running.
You can hire executive-level, hands-on content marketing or learn to market yourself. Which will you choose in 2024?