Writers tend to be community-driven. We want everyone to win! Lucky for us, we can differentiate ourselves without letting others down.
Our skill sets can be drastically different and we know how to communicate those differences, to the point that a client might come to one of us, and we respond, "I can point you towards the perfect writer for that role!"

For this reason, we need to be super clear on how we contrast with our peers.
What specialties are available?
You can be a ghostwriter, a blogger, a brand journalist, or technical writer. You might prefer to be a creative or marketing writer, which is the area Write Wiser's editor works in. We've previously written about different writing professions here.
Then there are further ways to contrast with other writers — choose an industry specialisation. Some writers are finance specialists while others focus on wellness or ghostwriting for health coaches. It's sensible not to niche "too hard". Read more about sensible levels of niching here.
What differentiates you?
Beyond your specialty, you might not know that you can also stand out for your outcomes. You can measure this by looking at testimonials and asking referrals how they found you.
If your clients are saying this about you:
"This writer brought in 200 new leads a month for me just by switching up my website copy."
That makes you the lead-generating website copywriter.
Or if ex-customers are telling people:
"I worked with a ghostwriter and started getting invites to podcasts on a weekly basis ."
Then you can say you're the writer who makes executives famous. If they say:
"Our newest content marketer took on social media too, and followers skyrocketed."
Well done! Add social content rocket to you LinkedIn profile.

Once you're clear on how you're unique, you'll feel less competition with other writers, and hopefully you'll start supporting your peers even more. The Content Logistics podcast calls this career karma: the recommendations you make will come back to you in spades.
Looking for the perfect writer?
Below are real writers, to inspire your search for a specialty or your perfect writer. Feel free to compare and contrast these people whose expertise is so distinct, they'd never compete.
Oluwaseun Akinlembola, SaaS content writer.
Feyikemi Oyelola, long-form content writer.
Avika Dixit, product-led writer.
Chiamaka Joyce Nzeako, LinkedIn ghostwriter and job-seeking expert.
Karen Nicholas, corporate communications consultant and manager.
Adebisi Tolulope, generalist content writer.
Amara Murphy, copywriter.
Jennifer Riggins, tech storyteller.
Nadine Heir, brand and marketing lead.
If you're looking for the perfect writer, one last word of advice: Note that few quality writers are also graphic designers or community managers for social media. They will likely connect you to one, however. Just ask!
It's so easy to get caught up in comparing ourselves to other writers, especially in today's digital age. It's a good reminder that we all have something different to offer. Sometimes, though, even with focusing on differentiation, students can get overwhelmed with their writing assignments. For those times, it's good to know there are resources like assignment experts Ireland available to provide support and guidance. Thanks for the encouraging words!