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Make your words your ally.
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Multimedia content: A template for infographic creation
Never made visual content before? Here's a template you can follow to create an infographic outline, ready to hand to your designer!
5 questions about content writing
Content writing is about creating for the internet: blog posts, articles, snappy social media posts... It's all about building a connection.
What's an email copywriter and why you shouldn't hire a content marketer instead
Learn why companies should hire email copywriters over content marketers.
Create memorable presentations in 3 smooth strides
Writers focus on creating polished presentations, yet forget to make them engaging and memorable. In 3 steps, never make that mistake again!
Surprising ways SEO content writers are vital to marketing
Here are 4 surprising ways SEO content writers are vital to marketing plus how to hire those SEO content writers as soon as you're ready.
No solutions before complaints.
Taking action without listening to the whole problem is reckless. Instead of saying "I don't want to hear complaints only solutions," say..
How writing restored my sense of purpose
Lost and unfulfilled? Picking up the pen (or tapping the keyboard) could reignite your passion and direction.
What's a marketing copywriter and what role do they play in business growth?
The days of one peppy advertising campaign turning sales around are gone — now, brands need marketing copywriters to grab every opportunity.
Client management as a freelancer: Pre-empt and prevent are time well spent
Every freelancer encounters challenging client, take these proactive measures to mitigate potential problems before they escalate.
What’s holding your marketing back in 2025
I weigh the value of AI against underpaid persona power, in this article about AI in marketing and our fear of machine learning.
What’s an ICP and why do I need it?
Instead of demographics, centre your ICP on needs, emotions, hopes, and hates, you can create more compelling marketing.
Unlock new opportunities by confidently changing your niche
The pressure to pick a niche at the start of your freelancing journey can feel daunting. Laura-Ray has advice on how to confidently niche.Â
You don't need to like your work.
I have a list of dislikes that's longer than my arm. For your sanity, I'll highlight only the ploys I've used recently, to great effect.
The joy of writing
Writing has been a hobby, a passion, a job, an escape. Emily considers herself lucky to have a craft that brings her joy. Here's her story!
Do you need to constantly create new content marketing?
Are you a content creator or is content creation your side hustle to promote your main job? You have options.
4 traits marketing writers need to stay relevant in the era of AI
Turning AI into your ally is still possible, and it is, in fact, essential for anyone who wants to stay ahead of the game.
Writing for a US audience: Tips for UK marketing writers
Different metaphors and spellings can give you away, but there are also surprising grammatical differences that trip up many a UK writer...
5 content repurposing mistakes I've seen
Pitfalls to avoid in content repurposing: From neglecting audience relevance to overlooking SEO, avoid these 5 content repurposing mistake.
Why do Reader Personas make content strategy so awesome?
Discover the game-changing benefits of reader personas in revolutionizing your content strategy!
Repurpose social media content: Maximize posts and save time
Your one post can go to every platform, turned into both long and short-form. It can even expand your business with digital products. Click
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