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Samra Junaid
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Chiamaka Joyce Nzeako
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1 crucial question to ask when hiring creative teams
There's one thing companies forget to ask when hiring creatives. And it's not a question for candidates to answer.


5 antidotes to sham management tips for writers
Writing and managing writing processes carry difficulties, they are not the same. What's the antidote to sham management tips?


Page titles for SEO: How to write headlines for humans and robots
Page titles are key to driving traffic to your website. Learn how to write page titles for SEO that nudge readers and perform well on SERPs.


Beyond words: How to write content people actually want to read
Let’s be honest. There’s a lot of content out there that makes our eyes glaze over by the end of paragraph one, go into a fog by two,...


How to make money as a writer
The Lady of Impact, Chiamaka Joyce Nzeako shares how to be a Content Creator, Ghostwriter, CV writer, and more!


Contrast for confidence: Writing to persuade
It takes time to build trust, but there are some short-term hacks to boost your influence in the course of a few meetings!


Humanising the experience: How familiarity improves marketing
The shouts started at 3:30. Jolted awake, I took a while to work out they were gleeful. Now I was annoyed. Other holidaymakers in the...


What kickboxing took from me, and taught me about writing
What did losing my social and fitness activity do to my outlook on writing? It taught me more than it took.


Are you writing tokenistically?
Writers can push back on content and campaigns they know to be lacking true diversity, the first step, is knowing what to avoid...


Influence through writing on divisive topics
Contracted to influence with your writing? Here's how you can do so, even on divisive topics:


Length matters: Why longer blogs are better for SEO
Multiple researchers corroborate the finding that search engines favor longer blogs. But why? And how can you make outstanding long blogs?


Guiding non-writers to the perfect cover letter
It's not ideal to edit or rewrite other people's cover letters. A more ethical technique is to guide them, and these questions can help!


The crux of sham leadership culture
As aspiring leaders, we should seek out opportunities to flex our leadership muscles from a safe space, before joining people management.


How to slip humour into your writing
It's a risk to put humour in your writing. So, should we avoid written jokes? Nothing risked, nothing gained! Here's how to start...


How to break down complex ideas into engaging content
Presenting a complex idea in an engaging way is very tricky. Here are 5 steps to making expert information into fun-to-read content!


25 free tools for content creation
Here are 25 tools to fast-track and improve the quality of your content creation process.


3 ways to get answers to your emails
Struggling to get replies, but need them via email? You could give them a call, or a text... OR you could try these 3 techniques!


Snore-proof webinars: Mini guide for marketers
Follow these tips to gain higher engagement, brand awareness, and easier follow/up after webinars.


Why the wrong words are OK in the right community
I talked to an emerging expert on the topic of spontaneous writing, Chiamaka Joyce Nzeako, who shares my interest in training spontaneity!


Write your way onto a marketing recruiter's short list in 6 steps
These are the 6 simplest, most targeted ways that marketing candidates can make first contact with a recruiter, with examples.
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