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Make your words your ally.
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Samra Junaid
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Chiamaka Joyce Nzeako
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You don't need to like your work.
I have a list of dislikes that's longer than my arm. For your sanity, I'll highlight only the ploys I've used recently, to great effect.
The joy of writing
Writing has been a hobby, a passion, a job, an escape. Emily considers herself lucky to have a craft that brings her joy. Here's her story!
Do you need to constantly create new content marketing?
Are you a content creator or is content creation your side hustle to promote your main job? You have options.
4 traits marketing writers need to stay relevant in the era of AI
Turning AI into your ally is still possible, and it is, in fact, essential for anyone who wants to stay ahead of the game.
Writing for a US audience: Tips for UK marketing writers
Different metaphors and spellings can give you away, but there are also surprising grammatical differences that trip up many a UK writer...
5 content repurposing mistakes I've seen
Pitfalls to avoid in content repurposing: From neglecting audience relevance to overlooking SEO, avoid these 5 content repurposing mistake.
Why do Reader Personas make content strategy so awesome?
Discover the game-changing benefits of reader personas in revolutionizing your content strategy!
Repurpose social media content: Maximize posts and save time
Your one post can go to every platform, turned into both long and short-form. It can even expand your business with digital products. Click
How content marketing helps business: The get-rich-slow scheme
Why aren't more businesses, even with ample budgets, seeing how content marketing helps business? Nadine Heir dives into content marketing.
6 money-making actions new marketers should take in 2025
In my first year going entirely rogue, not relying on one main client for income, I learnt more than I could imagine. I've shared a...
3 lightweight content updates to improve digital presence in 2025
We are sharing 3 easy, lightweight updates to make to your content marketing , to improve your digital presence as we move into 2025....
Process is about people
The processes behind the most successful writing teams are created to support people, to make their jobs agreeable and scalable.
Storytelling for self-healing
Amber Williams writes: "other widows sent me messages. I had encouraged them by being so public about my grief." Will you write, to heal?
Pixels to Personas: How to enhance connection with readers
In online content, understanding your audience is paramount. Bridge the gap between pixels and people by creating reader personas.
Bid writing under pressure: The 10/80/10 rule
Last-minute bid request? Stressing, or having emotional outbursts are wasting bid writing time. Instead, follow Henry Viola's 10/80/10 rule.
Stretching my writer legs: Let’s start a cult.
No, really. I’m bored. I’ve been stuck in this 8x12 for the past year with little more than a stack of to-do’s done by noon and so much...
How to market yourself organically with content
In 20 mins, you'll be able to do 3 marketing things well, none of which require your own website!
Intimidated by marketing? Beat the fear!
Marketing has fundamental purpose: growing your business. Therefore, fearing marketing poses a threat to your business. Get started today!
Content design and copywriting go hand-in-hand in the pro writer’s toolbox
Content design or copywriting? 5 steps to master both!
Why is content marketing so effective at building brands and sales?
Delivering the best ROI on marketing spend, content marketing is an investment that keeps on giving. Here are 7 reasons why I love it!
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