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How content marketing helps business: The get-rich-slow scheme
Why aren't more businesses, even with ample budgets, seeing how content marketing helps business? Nadine Heir dives into content marketing.
6 money-making actions new marketers should take in 2025
In my first year going entirely rogue, not relying on one main client for income, I learnt more than I could imagine. I've shared a...
3 lightweight content updates to improve digital presence in 2025
We are sharing 3 easy, lightweight updates to make to your content marketing , to improve your digital presence as we move into 2025....
Process is about people
The processes behind the most successful writing teams are created to support people, to make their jobs agreeable and scalable.
Storytelling for self-healing
Amber Williams writes: "other widows sent me messages. I had encouraged them by being so public about my grief." Will you write, to heal?
Pixels to Personas: How to enhance connection with readers
In online content, understanding your audience is paramount. Bridge the gap between pixels and people by creating reader personas.
Bid writing under pressure: The 10/80/10 rule
Last-minute bid request? Stressing, or having emotional outbursts are wasting bid writing time. Instead, follow Henry Viola's 10/80/10 rule.
Stretching my writer legs: Let’s start a cult.
No, really. I’m bored. I’ve been stuck in this 8x12 for the past year with little more than a stack of to-do’s done by noon and so much...
How to market yourself organically with content
In 20 mins, you'll be able to do 3 marketing things well, none of which require your own website!
Intimidated by marketing? Beat the fear!
Marketing has fundamental purpose: growing your business. Therefore, fearing marketing poses a threat to your business. Get started today!
Content design and copywriting go hand-in-hand in the pro writer’s toolbox
Content design or copywriting? 5 steps to master both!
Why is content marketing so effective at building brands and sales?
Delivering the best ROI on marketing spend, content marketing is an investment that keeps on giving. Here are 7 reasons why I love it!
12 gifts from wise writers to your business
Keen to start the New Year with aspirational targets and lofty goals? These writers gifted us 12 tips for seasonal marketing:
Writing long or short: When and where?
If well-written, don't fear the character limits. Your only limit is how many of those characters you can make gripping.
3 common sales mistakes to avoid for business success
In commerce, daily sales drive business. This requires understanding your audience, avoiding assumptions, and strategic content creation.
Organisation + creativity: Writing with both for marketing success
Delivering marketing writing services does require creativity, but that creativity must be backed by organisation. Here's why...
Writing for a purpose-driven brand: 3 steps to writing with purpose
Struggling to write for a purpose-driven brand? Here are 3 tips to help you get started as a copy or content writer.
5 ways to bring embodiment into your writing process
Learn 5 simple ways to tap into your embodiment to increase your creativity and help your writing process.
Why you should write on 0-volume keywords for SEO
You pass by the silver platter of rankings, traffic, customers, and sales. It’s 0-volume keywords that all SEOs miss.
Are you the talent?
The talent inspires their freelancers, they review and approve, they instruct the team. That's us. We're keeping the marketing lights on!
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